TikTok Video app’s most popular users could rake in millions by collaborating with brands Teenagers used to aspire to become astronauts, firefighters, footballers or pop stars, but times change and so do career goals. Today, more than half of millennials and Generation Z-ers – those aged 13-38 – in the US aspire to become social
Read MoreExactly 15 years ago, Google decided to confuse everybody by launching its long-awaited web-based email client on April 1. This definitely wasn’t a joke, though, and Gmail went on to become one of Google’s most successful products. Today, to celebrate its fifteenth birthday (and maybe make you forget about today’s final demise of Inbox and tomorrow’s shutdown of
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How to keep things from getting out of control when you’re expanding like crazy You might have heard this story before. A buzzy new company has just hit its stride. It’s landed some big-name clients, VCs are pouring in millions, and the media coverage is breathless. Internally, budgets are expanding, promotions are expected, new hires start
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Using Google Analytics to track, analyse and optimise website performance of your website and campaigns. How to track, analyse and optimise website performance using Google Analytics Tracking of digital marketing campaigns is easy, this is especially because of the vast performance tracking tools the internet has to offer. For this particular article, we refer to
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When it comes to choosing a reputable company to manage your SEO, there’s both a right way and a wrong way to go about the hiring process. In today’s Whiteboard Friday, Rand identifies common pitfalls to avoid and advice to take when it comes to selecting an agency or consultant to optimize your site for
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Messaging is at the core of Facebook’s future, according to Mark Zuckerberg just last week. Facebook’s CEO announced a vision of “a privacy-focused messaging and social networking platform” where people can communicate securely. Notice how messaging takes the center spotlight? Essentially, this doubles down on another of Facebook’s recent announcements — the social networking giant is working
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